Hidden Cove: The journey so far and ahead

It all started 13 years ago when Vivek Aiyer, a 28-year-old network engineer decided to take the entrepreneurial leap by creating new software-based tools to efficiently rollout 3G related hardware.

‘I have always been innately curious about people and technology. Whether it’s about how something works or what steps someone takes to do their job – I’m always thinking how it can be done better. I love connecting the dots to see how different pieces fit together for a better outcome. The inception of Hidden Cove as a technology business arose from this thought. We started the business just prior to the advent of 3G network technology. I saw immense potential in these technologies and started to carve a niche in designing and developing efficient service enablement tools and processes to help with the roll out of 3G related hardware. This was a great first step for Hidden Cove and provided the foundation for our growth’ explains Vivek Aiyer, Founder-CEO of Hidden Cove Solutions and Appearition.

This is how Hidden Cove began its journey in 2005.  Vivek saw a need and then designed and built the software which improved efficiencies, reduced error rates and overall made life easier for the staff involved in the rollout processes.  In hindsight, Hidden Cove’s first engagement was the birth of its mission, ‘to enable the success of others.’

From being a humble four-person operation, the company has grown to a business with a multi-million-dollar turnover and engaged on projects for the likes of Telstra, Visionstream, CROCS, Ericsson, Motorola and Raytheon to mention a few. “We always become very excited when creating and adding value to our customers’ business,” says Vivek.

It may sound very cliched and all too obvious but Vivek strongly believes that satisfying customer needs and helping them to solve their problems is at the heart of being a successful business.

Vivek believes that it is only by driving innovation, that Hidden Cove is able to solve and satisfy its customer’s needs and requirements.  ‘We ask our customers for feedback following every engagement and we are so pleased to say that they consider us to be responsive, reliable and knowledgeable.” It makes me very proud to hear those words from our customers.  That is what we stand for.’

Albert Kalaja joined Hidden Cove in December 2016 as its COO, just as it was about to embark on its next period of growth   Albert and Vivek had first met in 2008 when they were both involved with TiE.

‘The company’s mission of enabling the success of others resonated with Albert.  Success can come in all forms and not only applies to our customers but to everyone in our eco-system. It includes our staff, our collaboration partners, joint venture partners, and suppliers. We believe that this is what provides our own success,’ says Kalaja.

Hidden Cove believes that being customer-centric must be a part of everyone’s DNA at work and not the job of just one department to cater to customers. ‘It is very important to examine and understand what the customer values the most.  These days customers aren’t wanting the prestige that comes with being the first to have something new or shiny. They want to enhance what they do and how they do it. A lot of our plans arise from our conversations with our customers. It pays to listen,’ explains Aiyer.

Further, Hidden Cove has the distinction of onboarding long-term customers. Kalaja adds, ‘from start-up enterprises to million-dollar clients, our ability to serve them beyond just one project or one service has brought longevity to our relationships.’

In fundamental terms, Hidden Cove is a technical professional services firm that helps companies implement solutions. ‘We work at our best when we fully understand a customer’s challenge and innovate accordingly” shares Kalaja.

The Future

The team is closely looking at Robotic Process Automation (RPA) and building expertise in that area. RPA is all about the rapid automation of administrative processes – with or without the use of machine learning and artificial intelligence. Unlike traditional application software, the robotic software creates a digital workforce that runs application software in the same way a user does. It operates on top of existing applications and orchestrates other application software through the existing application’s user interface.

We will bring RPA to the Telco space first – the industry where we have the most subject matter expertise, but we will quickly hit the Utilities thereafter.’ Kalaja briefs.

Hidden Cove will continue to focus on enabling the success of its customers.